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Sentiment routing

Abbaaaño series on paper, Newburgh, NY, 2022

How to make every interaction count in marketing campaigns?
Did you hear about sentiment analytics?
This is the practice of assessing customer input to determine attitudes, emotions, and opinions about brands, or product lines.
Here is how I represent the paths of emotions from the user.

It's quite scary to see the backside of our virtual activities and how they are controlled, how we are directed in our online navigation.
Basically, sentiment analysis + sentiment routing = successful customer.

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